Swarovski’s diverse partnerships epitomize industry excellence—from streetwear to haute couture; fashion jewelry to accessories; textiles to interiors; lighting to architecture; crystal ornaments to gemstone design; consumer electronics to precision optics; and road safety to grinding tools.


MEN'S CLUB TOKYO

Swarovski explored new creative frontiers with its first-ever venture into contemporary men's fashion. The scintillating exhibition, dubbed ‘Men Wear SWAROVSKI ELEMENTS’, premièred in November 2009 in Tokyo, with Japan's forward-looking, fashion-savvy capital providing an ideal backdrop for the avant-garde initiative.

Textiles

MENSWEAR

With plans to develop segment penetration in untapped (or ‘low tapped’) markets, Swarovski identified men’s fashion as offering the potential to create a new marketing communication opportunity. The approach to the men’s fashion target market lies in the proposition that there is a crystallized lifestyle for every man: crystals can be incorporated into any aspect of the masculine lifestyle, from fashion and footwear to accessories and jewelry.

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