Swarovski’s diverse partnerships epitomize industry excellence—from streetwear to haute couture; fashion jewelry to accessories; textiles to interiors; lighting to architecture; crystal ornaments to gemstone design; consumer electronics to precision optics; and road safety to grinding tools.


MEN'S CLUB MILAN

At long last, men are allowed to shine! Thanks to a trailblazing collaboration between Swarovski and sixteen top designers, all of them pillars of the classical couture tradition, menswear is in the grip of a glittering transformation. The brief: to create an outfit or an accessory incorporating Swarovski crystals in a way that most eloquently expresses their artistic vision. From flights of fantasy to discreet elegance, what emerged was extraordinary. On January 15, 2011, the project was launched at a stunning evening event at Milan’s Palazzo Clerici.

Textiles

MENSWEAR

With plans to develop segment penetration in untapped (or ‘low tapped’) markets, Swarovski identified men’s fashion as offering the potential to create a new marketing communication opportunity. The approach to the men’s fashion target market lies in the proposition that there is a crystallized lifestyle for every man: crystals can be incorporated into any aspect of the masculine lifestyle, from fashion and footwear to accessories and jewelry.

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