Swarovski’s diverse partnerships epitomize industry excellence—from streetwear to haute couture; fashion jewelry to accessories; textiles to interiors; lighting to architecture; crystal ornaments to gemstone design; consumer electronics to precision optics; and road safety to grinding tools.


SALVATORE FERRAGAMO

Ferragamo and Swarovski crystals dazzle Hong Kong

On 3 June, Hong Kong was wowed by a fashion event hosted by Swarovski and Salvatore Ferragamo. The venue: the Lyric Theatre of The Hong Kong Academy for Performing Arts. The show: the unveiling of the legendary Italian brand’s sparkling capsule collection, including shoes and bags finished off with Ferragamo’s signature Vara Bows, glistening with crystals from Swarovski.

Guests were drawn from the cream of Hong Kong’s glitterati, Swarovski and the Ferragamo family. Not only were they the first to view the fabulous Salvatore Ferragamo Fall/Winter 2011 ad campaign, they were also treated to the first viewing of a behind-the-scenes video of how it was made.

Twenty gorgeous models displayed the seductive ‘masculine femininity’ of Ferragamo Creative Director Massimiliano Giornetti’s sharp, crystal-embellished tailoring. Close-ups of their accessories, revealing every meticulously designed detail, were also projected onto a screen via a live feed. The event rocked to music by Los Angeles-based DJ and Grammy-nominated songwriter, Andy Caldwell, and the whole evening was a tribute to a brilliantly creative Swarovski/Ferragamo collaboration.

Accessories

SHOES, BAGS & LEATHER GOODS

Shoes are objects of temptation that awaken sleeping desires and evoke hidden passions. They have long occupied pole position in the hierarchy of wardrobe essentials, but no outfit is complete without the must-have status symbol: the handbag. Put this high-fashion item together with footwear, and complete the look with leather accessories such as wallet, phone cover, key chain and business card-holder – all embellished with gleaming Swarovski crystals – and the suggestion of cool confidence and star quality is unmistakable.

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