Swarovski’s diverse partnerships epitomize industry excellence—from streetwear to haute couture; fashion jewelry to accessories; textiles to interiors; lighting to architecture; crystal ornaments to gemstone design; consumer electronics to precision optics; and road safety to grinding tools.


IHDA 2011

Independent Handbag Designer Awards 2011

For the third year, SWAROVSKI ELEMENTS once again partnered with Handbag Designer 101 to sponsor The Fifth Annual Independent Handbag Designer Awards (IHDA). The category “Best Use of SWAROVSKI ELEMENTS” aims at inspiring handbag designers to create innovative new designs incorporating crystals as a creative ingredient.

Among all registered designers, five were chosen based on the most creative and innovative use of SWAROVSKI ELEMENTS by the Handbag Designer 101 Preliminary Judging Panel. The selected designers had access to SWAROVSKI ELEMENTS to execute their final handbags for the annual awards on June 15, 2011.

In a glamorous ceremony at The Time & Life Building in New York, Lorna Nixon was announced as winner of the category “Best Use of SWAROVSKI ELEMENTS”. “The bag, titled 'Jagged Thistle', is inspired by my Scottish heritage. I aim to create pieces of mobile art with delicate, intricate detail... with a contemporary twist. My designs are anything but ordinary – I like to break the rules and push the creative boundaries,” says Lorna about her winning creation.

A limited edition of the winning handbag by Lorna Nixon will be available soon in the SWAROVSKI CRYSTALLIZED™ boutique in New York at 499 Broadway, NY 10012.

Accessories

SHOES, BAGS & LEATHER GOODS

Shoes are objects of temptation that awaken sleeping desires and evoke hidden passions. They have long occupied pole position in the hierarchy of wardrobe essentials, but no outfit is complete without the must-have status symbol: the handbag. Put this high-fashion item together with footwear, and complete the look with leather accessories such as wallet, phone cover, key chain and business card-holder – all embellished with gleaming Swarovski crystals – and the suggestion of cool confidence and star quality is unmistakable.

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