Swarovski’s diverse partnerships epitomize industry excellence—from streetwear to haute couture; fashion jewelry to accessories; textiles to interiors; lighting to architecture; crystal ornaments to gemstone design; consumer electronics to precision optics; and road safety to grinding tools.


GET CARRIED AWAY

at Swarovski Innsbruck

The handbag is given tribute in a glamorous exhibition on the Mirrored Wall at Swarovski Innsbruck. Get Carried Away opened on August 27, 2013 and has been taking visitors on an inspirational journey through the evolution of a woman’s favorite accessory from 1900 until the present day.

Beginning with a traditional Austrian bag embellished with Swarovski crystal, the story is followed through the golden age of the handbag and the innovations of the 50s and 60s with examples of fabulous Hollywood flair together with visionary experimental materials such as Lucite. Attention-grabbing museum pieces by Judith Leiber, the Grand Dame of fashion bag design, show how she set new standards in design with pieces such as the ‘sleeping crane’ minaudière from 1970. Contemporary red carpet clutches, including the crystal-studded creation that glowed on Eva Longoria under the camera flashlights in 2010, or the ‘sparkling python’ that accompanied Milla Jovovich in Cannes in 2012 demonstrate how the handbag continues to enchant.

Visit the Mirrored Wall at Swarovski Innsbruck and allow yourself to Get Carried Away.

Accessories

SHOES, BAGS & LEATHER GOODS

Shoes are objects of temptation that awaken sleeping desires and evoke hidden passions. They have long occupied pole position in the hierarchy of wardrobe essentials, but no outfit is complete without the must-have status symbol: the handbag. Put this high-fashion item together with footwear, and complete the look with leather accessories such as wallet, phone cover, key chain and business card-holder – all embellished with gleaming Swarovski crystals – and the suggestion of cool confidence and star quality is unmistakable.

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