Last month, visitors to the mega-glam Hyundai Department Store in Seoul were dazzled by the sight of super-sparkly smalls…
For five fun days from November 14–19, 2013 the Crystal Lingerie Fair saw Swarovski partnering with leading brands Vivien, Venus, Wacoal, Triumph, and Barbara, at upscale Hyundai Store in Seoul’s business district, Teheran-ro.
The high-octane event kicked off with a glittering catwalk show featuring lingerie pieces resplendent with crystal detailing. These were also exhibited on elegant in-store display stands alongside fabulous archive pieces from Roberto Cavalli, Chantelle, Colcci, Fruit De La Passion, Natori, and Aubade. Sparkling special editions were available for purchase at the Pop-up Crystal Lingerie Fair Store, along with designer undies from the Panties Bar created by Maison Lejaby, Aubade, and Etam. Customers spending more than 100,000 KRW (€70) were indulged with a cheeky crystalline brassiere charm, or a lace garter accessory.
The event also included the Crystal Lingerie Design Contest: the winner was awarded a crystal trophy and a prize, while runners-up had their sketches displayed at the Crystal Lingerie Fair. Seoul’s still sparkling!