TREND REPORT NIGHT OF A MILLION SPARKLES

Crystal Christmas hits Jakarta!

Jakarta rocked in a blaze of light at the launch of Crystal Christmas at the upscale Pacific Place.

No one will forget the night of November 22, 2013, as Pacific Place Jakarta, Indonesia’s most exclusive shopping mall, launched Christmas with a major wow. TV presenter Olivia Marzuki summed it up when she exclaimed, “Swarovski and Pacific Place certainly know how to bring glam to the next level!”

The hot-ticket event celebrated the unveiling of Crystal Christmas—a crystal-themed festive extravaganza that transformed the entire mall into a magical wonderland. Five hundred of the great, the good, and the gorgeous, from Indonesia’s celebrity society, together with opinion-formers from across the media spectrum, had bags of fun discovering a super-abundance of sparkling in-store treats.

Esquire, Cosmopolitan, Grazia, InStyle, L’Officiel, and NOW! Jakarta were seen mixing with newspapers Koran Sindo and Sinar Harapan, while online companies Fimela.com, JktGo.com, and ShoppingMagz.com hobnobbed with television’s ANTV, Bloomberg TV, and MNC Fashion. The fizzing festive atmosphere was contagious.

It was the jaw-dropping scale of the spectacle that mesmerized the guests. From the majestic atrium installation embellished with nearly 40,000 crystals, to floors festooned with opulent, white-themed crystalline decorations, enchanting window displays, and over a thousand crystal curtains, the effect was heart stopping.

With limited-edition designer goodies to sigh over at French retail icon, Galeries Lafayette, it was heaven for those who love to party hard and shop even harder. And it was impossible to take your eyes off the shimmering catwalk, where models wowed the audience with pieces from the Crystal Christmas collection—the outcome of Swarovski’s collaboration with 25 international and local labels. Alleira, Aura by Swarovski, Havaianas, Melissa, Philippe Ferrandis, Stella Rissa, Studio Tangs, Vanessa Bruno, and Votum were among those that drew gasps of delight.

The fun continues until January 12, 2014, with plenty more festivities planned for shoppers’ entertainment, including a grand charity auction on December 23, when the atrium’s magnificent crystallized installation will be auctioned in support of Indonesian children’s charity, YCAB Foundation. Why not make a bid by email to pacificcare@pacificplace.co.id and have your very own Crystal Christmas!

Swarovski Crystals Magazine #01 - Everyday Extraordinary

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