Markus Langes Swarovski and Kyung-a Song.

EVENT GANGNAM STYLE

Horim Art Center, in Seoul’s fashionable Gangnam district, welcomed World Jewelry Facets to South Korea for the first time in September, following exhibitions in Beijing, Shanghai, Taipei, and Las Vegas earlier in the year. As the country’s cultural beating heart, famed for its groundbreaking art and design shows, as well as its super-glam events for ultra-brands such as Louis Vuitton and Dior, it was no surprise that it turned out to be something very special.


Following the theme of a ‘reinterpretation of a traditional Korean feast’, fashion appetites were whetted with a preview event that dazzled with one-off showstoppers alongside beautifully wearable pieces, before serving up its extraordinary main course, ‘Life of a Woman’. Celebrating the pivotal moments in a woman’s life, it illustrated how she expresses herself on the big occasions through her choice of jewelry, signifying her achievements and her maturity, wisdom, and grace. Visitors were captivated by inspiring jewelry portraits from birth to old age, all styled with stunning traditional arts, such as translucent Hanji paper and an exquisitely decorated Gama, Korea’s palanquin. A truly remarkable event.

Swarovski Crystals Magazine #01 - Everyday Extraordinary

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