Shourouk Rhaim’s great gift to women is the easy glamour achieved with her sumptuous jewels fit for a Maharajah that ignite every look, from dress-down denim to red-carpet glamour.
She’s Swarovski’s guest designer for Fall/Winter 2013/14, and there simply isn’t a hotter talent to spice up our coldest months. Shourouk Rhaim’s jewelry sizzles with an intense, colorful, and exuberant femininity. Queen of the witty mash-up, she’s caught the eye of Michelle Obama and Anna Dello Russo by splicing the likes of Russian aristo opulence with flamboyant Bollywood and hi-glam Eighties. It shouldn’t work, but it does. This flair for the high-energy style mix can be traced back to her family’s love of razzle-dazzle and the rich, multi-ethnic culture of her Tunisian heritage, tempered by the easy-to-wear chic of the true Parisienne.
Shourouk’s current culture-crush is India, and the famously fabulous jewels of the maharajahs. In homage to Old India’s splendor, she has taken it in an utterly contemporary direction, selecting the most brilliant, light-filled crystals to create the SWAROVSKI BY SHOUROUK collection. The effect is more than majestic—it’s divine.
We’ll leave the last word to Ms Rhaim: “It’s all about an attitude, a spirit. Jewelry enables you to escape from the ordinary.”