It’s Brazil’s biggest textile show, and this year it outshone itself. Première Vision, Sao Paulo, erupted in a festival of style, texture and color on July 10–11, presenting visitors with the hottest and most inspirational ideas in all things fabric-related.
Not only were they introduced to Swarovski’s latest hi-tech innovations, a display of its famously brilliant XIRIUS crystal, plus a very special Pre-Season Fall/Winter 2014 preview, there was the chance to view the most up-to-the-nanosecond designer collections from Brazil, Argentina, and the US.
The denim-to-die-for came from Ellus, True Religion, Denim Junkies, and DTA; Rio-cool carioca chic from Osklen; gorgeous lingerie from Care Cuore and Jogê; the cutest children’s wear from Pituchinhu’s and Joy; as well as fabulous footwear by Havaianas and Melissa. Perfect tailoring by Gloria Coelho and Pedro Lourenço made an impact on the fashion crowd, as did the ‘it’ girls’ favorite eveningwear brand, Patricia Bonaldi. With so much to see, including seriously stylish eyewear from Vogue, there almost wasn’t time to catch Technos’ stunning watches!