TREND REPORT Motown the Musical

The rip-roaring show blazes on Broadway

You’ve no doubt heard it through the grapevine: New Yorkers with a mania for Motown hit the jukebox jackpot back in April when a brand new musical, based on the legendary Detroit label, premiered to huge acclaim on Broadway.

Packed with toe-tapping classics such as My Girl, Baby Love, and I Want you Back, the show spotlights Motown founder Berry Gordy's awesome trajectory from the world of small-town boxer to the successful heavyweight music mogul who struck pay dirt after launching superstars such as Diana Ross, Michael Jackson, Stevie Wonder, Smokey Robinson, and Marvin Gaye, to name a few. Founded by Gordy in Detroit in 1959, Motown (a blend of ‘Motor’ and ‘Town’) became the distinctive barrier-busting, soul-and-pop crossover sound of a generation.

Nominated for four Tony awards, the stellar show raised the roof at the Lunt-Fontanne Theatre on April 14. As the curtains swept back, the audience was treated to a glitter-tastic visual feast of Swarovski-embellished costumes and stage set to complement note-perfect performances from a superb cast of forty, led by Brandon Victor Dixon as Berry Gordy and Valisia LeKae playing Diana Ross.

Costume designer ESosa (one of the show’s Tony Award nominees) lavishly decorated a host of fabulous frocks with a whopping 247,000 SWAROVSKI ELEMENTS, including glorious golden gowns for divine diva Diana Ross and her alluring Supremes.

One hundred individual strands of gorgeous crystals provided the perfect shimmering backdrop to highlight super-slick dance routines and starry crooning. Award-winning set designer David Korins went all out to create this breathtakingly beautiful waterfall curtain, encrusted with some 11,000 SWAROVSKI ELEMENTS to stunning effect.

Motown the Musical isn’t Swarovski’s only foray into the sparkling world of show-biz, having added extra razzle-dazzle to Broadway productions such as the wonderfully camp Priscilla Queen of the Desert, Sister Act, and Evita, as well as helping to up the glam factor for more contemporary musical legends such as Beyoncé, Madonna and the late Michael Jackson.

Photographed by Joan Marcus.

Swarovski Crystals Magazine #01 - Everyday Extraordinary

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