INTERVIEW Millinery magic from ‘Selima by V’

puts hedonism into headwear!

Don a ‘Selima by V’ hat and attention is guaranteed. Each chic, eye-catching piece is hand-blocked and hand-sewn with loving detail to create chapeaux that take star billing in the sartorial show.

Cosmopolitan eyewear designer Selima Salaun and passionately creative hat collector Virginie Promeyrat started the brand five years ago, fueled by the idea of becoming one another’s muse. Today, favored by the likes of Madonna, Rihanna and more, their coquettish designs range from studded, feathery and netted fascinators to playful, pastel fedoras, and beaded turbans to jaunty mini bowlers and top hats, as well as sparkling barrettes, bands, and combs.

We caught up with French designer Virginie…

Sum up your brand for us…

It’s classic and sexy, achieved by a joyful combination of millinery craftsmanship with contemporary materials and design.

Where do your ideas come from?

They come from all my worldwide travels and from old movies and Art books.

What’s your finest creative innovation?

Definitely the bowler embellished with 5,000 SWAROVSKI ELEMENTS! I am obsessed and so are my friends!

Swarovski Crystals Magazine #01 - Everyday Extraordinary

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