TREND REPORT Pint-sized catwalk cuties

début childrenswear at petitePARADE in New York

An army of tots skipped happily down the runway last month as part of petitePARADE’s lively line-up at the New York Kids Fashion Show. Showcasing fabulous on-trend togs and accessories for toddlers through to tweens, the event at Industria Superstudio on October 20-21 was a high-octane extravaganza of sparkling fun.

The exclusive petitePARADE Spring/Summer Collection 2013, presented in collaboration with Vogue Bambini, lit up the catwalk as beautifully behaved juniors showed off customized and commercial designs enhanced with glittering, rainbow-bright crystal embellishment.

SWAROVSKI ELEMENTS’ creative partners who shared their vision for glamorous kids’ gear included Baby CZ, Miss Blumarine, Bonnie Young, Caramel Baby & Child, Halabaloo, Inca Girls, Joe’s Jeans, Lamantine Paris, Lily Pulitzer, Mischka Aoki, OOOH LaLa Couture and T-Shirt T- Shops.

Vogue Bambini magazine proved directional when it first championed the potential for designer childrenswear, placing it on a par with its Italian Vogue counterpart. With high-end designers from Armani and Versace to Chloé and Little Marc Jacobs now producing fabulous yet wearable children’s lines for the under-12s, there’s a recognized market for fashion-forward clothes for mini fashionistas.

For the little ones at petitePARADE the magic didn’t stop on the runway: after the show, children flocked to a special Sparkling Craft Workshop event where eight-year-olds and above were treated to a hands-on introduction to crystal’s creative delights. Given free rein to get decorating with twinkly SWAROVSKI ELEMENTS, the children enjoyed experimenting with Crystal Neon Pearl stretch bracelets, shoelaces tied with SWAROVSKI ELEMENTS Becharmed Rondelles, as well as drawstring backpacks with Hotfix Crystal Transfers.

Plus they had the chance to contribute to a seriously good cause at a special mask workshop, supporting the Only Make Believe children’s charity, which creates and performs interactive plays for those in hospital and care facilities ( To add to the feel-good factor, the fledgling designers created beautiful be-jeweled theater masks to donate to their peers in hospital.

Swarovski Crystals Magazine #01 - Everyday Extraordinary

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