Sometimes called “the modern Fornasetti”, fashion house Leitmotiv’s high-risk aesthetic and surreal prints owe a huge deal to the influence of the art world.
Leitmotiv is an artistic project born of the creativity of Juan Caro from Bogotá and Fabio Sasso from Milan, who met while studying arts in Bologna. Just two years later, they were admitted to the National Chamber for Italian Fashion’s ‘Fashion Incubator’ project, following which they hit the catwalk in Milan and Tokyo. Then, after attending Touch! and Pitti Immagine Rooms, they were also invited to present at the prestigious Pitti W_Woman Precollection and were selected in 2010 as finalists of “Who’s On Next?”, a competition organized by Vogue Italia Editor in Chief, Franca Sozzani.
Their magpie, maverick style involves “innovating” classic garments. “We like giving a new and refreshing look to staple — at times, boring — things, like shirts.” Inspired by the likes of artists Joseph Cornell and David Hockney, they famously add bursts of color and idiosyncratic motifs to retro tailoring and accessories.
“Only a few days after our meeting, we realised we had a lot of ideas in common. It’s true that our creative souls are quite different, but it’s from the contradictions that the most interesting ideas were born. I (Fabio) have more Baroque tastes, while Juan likes Gothic and he is much more minimalist than me. These tensions create our distinctive collections”.
Crazy for Fashion…
“We both love art and think of what we do as an art form — we’re totally under its spell. Fashion is a very powerful medium of aesthetic communication, and it plays a fundamental part in everyone’s life”.
Mad about SWAROVSKI ELEMENTS…
Our prints are usually two-dimensional, so crystals add an exciting third dimension, giving an aura of elegance and richness. Their shapes and brilliance give a powerful visual and tactile impact, providing the perfect match for the rigorous geometry and bold colors of our designs. In fact, crystal helps us achieve the ultimate fusion of form and texture.