INTERVIEW Deepa Gurnani

Beautiful, boho bejeweled luxury

What do SWAROVSKI ELEMENTS add to your pieces?
There would be no Deepa Gurnani without SWAROVSKI ELEMENTS. They lend an exclusive, luxurious feel and a timeless quality. We create over 300 designs each season and crystals always feature right from the drawing board stage.

Your beautiful headbands are a perennial hit: to what do you attribute this?
They’ve been a huge seller for four years now, accounting for half our output! I guess they’re an easy ‘cheer-up’, giving an outfit immediate bling.

What advice would you give to other designers?
Never give up. We were discouraged at one point and nearly stopped. Each day will have its challenges, but there’s no stopping you if you have passion and drive for what you do. Don’t look back. Stay true to yourself.

Deepa Gurnani's wonderful headbands are available at SWAROVSKI CRYSTALLIZED™ concept stores and online at SWAROVSKI CRYSTALLIZED™ eShop.

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Swarovski Crystals Magazine #01 - Everyday Extraordinary

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