For sports fans watching the 2012 Austrian Polo Open last month, it wasn’t just the players’ amazing prowess and pedigree that captured their attention. The event had a certain je ne sais quoi – let’s say an added sparkle…all down to Swarovski proudly sponsoring a team in support of breast cancer charity, Pink Ribbon. The players gamely donned crystallized Swarovski black polo shirts, and in doing so, they helped focus attention on the fight against the debilitating disease.
We are proud to support this prestigious tournament and help raise awareness about breast cancer. (Nadja Swarovski)
The highlight of the sporting season, this year’s Open took place at the Club Schloss Ebreichsdor and ran over two consecutive weekends (June 15–17 and June 22–24), boasting a consortium of six international teams with top-flight handicaps, guaranteeing a thrilling match. The four-man teams consisted of a mix of players selected from Austria, Switzerland, Slovenia, Pakistan and Argentina. The Swarovski team’s handicap of +12 – not to mention their decorated jerseys - reflected the caliber of Austria’s most celebrated polo event.
Confidently led by seasoned Team Captain Walter Scherb (owner of Austrian food manufacturer Spitz, and overall winner of the 2011 Argentina Polo Tour), the Swarovski stable also featured the freshest-faced player of the event, Sasha Hauptmann, just 16 years of age. Representing the Argentinean contingency was Joaquin Maiquez, with several prestigious polo titles to his name and Alejandro Traverso, who played his first tournament at the age of eight.
With a formal US charity status and its first activities already 14 years old, Pink Ribbon is now one of the world’s oldest non-profit initiatives, striving to raise awareness and funds for research into breast cancer. The internationally recognized little lapel icon has come a long way since breast cancer survivor Charlotte Haley first distributed her peach-hued ribbons in supermarkets in the early Nineties. The pink looped symbol now has a global charity platform in more than 30 countries over five continents.
We think you’ll agree the decorated polo kit is the ultimate balance of sophistication and functionality – the perfect way to spread the ‘Think Pink’ message!