Lauded by Vogue as one of the UK’s best boutiques; picked by Time Out as one of the best shops in London; selected by Walpole, the arbiters of British luxury, as one of their Brands of Tomorrow; and winning Rakuten Retail Website of the Year, there’s hardly a retail accolade that hasn’t been heaped on Wolf & Badger. The reason for its spectacular success is clear: Brothers George and Henry Graham have created a genuinely innovative concept store that not only ensures we get to discover and shop the best new designers in the world, it actively supports the most exciting emerging talents to develop their business. It’s a win-win retail revolution, and here’s how it works.
Operating as two London storefronts in exclusive Mayfair and fashionable Notting Hill, as a summer store in the billionaire’s berth of Porto Montenegro, plus a global e-commerce site, Wolf & Badger offers premium space to independent design brands, all carefully curated by Creative Director Henry. Selling from under one prestige roof, while retaining independence (and with that the bulk of sales revenue) means that talented young creatives—often fresh out of college—get the kind of high-level exposure they need with minimum financial risk. Supported by advice and expert feedback from the Wolf & Badger team.
It's the kind of future-thinking, creative and people-centered approach to business that makes the brothers Graham perfect collaborators with Swarovski. London shoppers will see two brilliant new windows unveiled at Wolf & Badger on September 7. Crystal-blitzed in spectacular style, the installations shine a light on the latest five emerging talents to take up residence. And for those of you that can’t get enough crystal, a special microsite featuring at least ten more designers working with Swarovski products has also been launched. If you can’t make it to London, make sure you join the revolution online.