INTERVIEW Zahra Lyla

From tomboy to super-talented fashion influencer

Zahra Lyla

Despite being a tomboy when she was growing up with her two brothers, Iranian-Emirati Zahra Lyla always loved to express her feminine side creatively. It led to a freelance career as a graphic designer, while she blogged about fashion for fun in her spare time. In 2014 she completed her Masters degree, just in time for her blog to go stratospheric—it’s now a fully-fledged business. But before we get carried away with the fairy tale, Zahra points out: “Because a blog is quite easy to set up people don’t take it seriously. However, it takes a lot of time and effort to keep it running successfully as a business. It’s more than taking pretty pictures.” It’s true that this talented fashionista wouldn’t be working with the likes of Cartier and Lancôme, or interviewing Christopher Bailey of Burberry and Lanvin’s ex-creative director Alber Elvaz, if she weren’t dedicated and driven. And that’s before we factor in what it took to win Blogger of the Year at the Grazia Style Awards!

Favorite experience during the shoot? “I had real fun posing with local animals— the falcon and the Saluki dog.”
Favorite piece from the shoot? “The couture look by Jean Paul Gaultier was unforgettable!”

@zahralyla

Swarovski Crystals Magazine #01 - Everyday Extraordinary

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