Nicoleta Buru’s reinventyourself.guide started as an experiment on herself. The idea was to develop her own style by exposing herself to the online fashion community—to learn from their critique. “People you don’t know are more likely to tell you the truth,” she declares. It turned out to be a winning strategy, not only giving her heaps more confidence and ideas, but also propelling her to blogger stardom. As it happens, “experimental” is the essence of her fashion identity: “It’s a rainbow of my moods—from explosive in some pictures and elegant in others, to girlish, boyish, romantic or grunge—I love to experiment.” It’s that kind of fizzing energy that has attracted thousands of followers and saw her invited to join the Swarovski photoshoot. “It was my first shoot and I enjoyed every moment—meeting the other bloggers was delightful, and I felt like a member of a big family.” And what were Nicoleta’s final word to her fans? “Devotion to your audience is more important than engaging in a who-wears-more-brands competition. Give back the love you receive.” Indeed!
Ultimate wardrobe essential? “Heels, heels and heels!”
Favorite piece from the shoot? “The Adelina Rusu dress. I have Romanian roots—so its such a coincidence that I get to wear a Romanian designer!”