INTERVIEW PORCELANOSA

raises the bar for interiors

For centuries, there has been a tile-making industry in a small 13th-century city called Villarreal on the Costa del Azahar, north of Valencia. It’s a proud tradition that luxury tile manufacturer Porcelanosa has drawn on ever since brothers Manuel and Héctor Colonques, together with José Soriano, founded it in 1973. However, it was their pioneering vision to produce white clay ceramic floor and wall tiles—at a time when most ceramics were made from red clay—that saw the business build successfully on its heritage and pave the way for modern decorative tiling.

Today, Porcelanosa has diversified into the kind of chic kitchen and bathroom fittings admired in coffee-table books on interior design and state-of-the-art architectural solutions. As a purveyor of tiles to the stars, rumors abound as to who has used Porcelanosa to add Spanish style to their properties, with some sources claiming that Sophia Loren, Plácido Domingo and Claudia Schiffer number among its fans. The company was also awarded a coveted Royal Warrant in 2006 as official supplier to HRH the Prince of Wales, with whom they closely collaborated on the refurbishment of Dumfries House, a majestic Scottish residence that is part of his charity foundation.

Examples of some of the company’s standout commercial projects include exclusive boutique hotels such as Phuket Hotels in Thailand; the French Embassy, Shanghai; the 3M Innovation Centre, Madrid; the Batumi Opera House, Georgia; and the headquarters of Hermès Parfums in France. Cristina Colonques, from Porcelanosa Corporate Communication & Marketing, explains that alongside its style-centered design, its success is in large part down to a future-forward approach that continues the company tradition of innovation: “We have integrated technology with next-generation materials to develop innovations such as the Krion® solid surface and systems that support the use of renewable energy. But we must go further to ensure a safe and sustainable environment in the future.”

The latest Porcelanosa designs to attract the design world’s attention are the Swarovski crystal-studded Epoque bathroom range and the Crystal Collection by Butech. Both exclusive collections feature tiny, individually set crystals featuring the same high level of craftsmanship that is demanded of jewelry—a standard of elegance and luxury that an increasingly discerning global elite expect as standard. It’s clear that by maintaining this premium quality, while launching two collections a year, Porcelanosa’s fifty-strong design team has earned its exceptional reputation.

Swarovski Crystals Magazine #01 - Everyday Extraordinary

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