INTERVIEW VELVET ROCKERS

Viktor&Rolf

Storytellers, conceptual artists, surreal expressionists, and designers that make you laugh and dream at the same time, the Dutch designers Viktor Horsting and Rolf Snoeren (Viktor&Rolf) need no introduction.

Always ready for the next adventure, they launched a jewelry collection for Atelier Swarovski. The new line features earrings, cuffs, chokers and rings coated in flock: “You take something that’s shiny and brilliant and hard, and you make it soft and very tactile.” The result is a clever understatement: gleaming crystal stones peaking through a mossy gray landscape.

The textured gray flock may be a nod to their new Paris flagship store, which is covered in gray felt—a very specific shade of gray: “It took endless trials to find exactly the Pantone shade of gray that Viktor&Rolf requested,” says Nadja Swarovski, “but the results are sensational.”

Striking a chord between femininity and urbanism, their signature shade of gray reveals a fondness for the chic and the rebellious. This is velvet rock at its best. In fact, the designers are said to have found much of their inspiration in American singer-songwriter Joan Wasser, who performs under the name ‘Joan As Policewoman’.

This juxtaposition, as well as the irony of covering something as beautiful and luminescent as a crystal, is what draws your attention to the impressive collection. “Most of the crystals are covered, some are left uncovered,” says Rolf. In this way, the focus is on the sparkle, while the felt simply frames the jewels, acting as a dreamy platform on which the crystals shine. It’s reminiscent of the star-studded night sky, in which, Rolf explains, “the emphasis is on the brilliance.”

Atelier Swarovski by Viktor&Rolf will be available in selected Swarovski stores and independent retailers worldwide from September. More information on atelierswarovski.com. Photography by Jason Lloyd-Evans and Dan Lecca.

Swarovski Crystals Magazine #01 - Everyday Extraordinary

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