Germany’s famous luxury department store, Breuninger, is known for its future-forward approach to retail and its premium product showcases. It launched its partnership with Swarovski with the dazzlingly successful Christmas 2013 collaboration—a spectacular event that saw its stores transformed into crystalline wonderlands sparkling with exclusive designer gifts.
Top-flight and emerging names such as Marc Cain, Bogner, Cambio, Marie Jo, Strenesse, Kennel & Schmenger, Codello, Roeckl, and Kiehl’s have created stunning products, including some beautiful limited-edition pieces. Inspired by Swarovski crystal, they are currently drawing crowds right across the Breuninger store network: fashion junkies are snapping up the embellished ankle boots and crystal-studded leather gloves, and the designer skiwear is leaping off the shelves. Meanwhile, interiors accessories gleaming with light-filled crystals have proved a hit with style mavens who want to brighten up their homes for a fresh new year. Go shopping, go Breuninger!