From lighting up legendary film awards to participating in a slew of box-office hits, Swarovski has had a formidable impact on the film world for many years now, but 2013 proved to be a particularly sparkling year for Swarovski Entertainment.
No stranger to the screen, Swarovski has been making its mark on the movies for decades. Crystals have played their part in sumptuous set designs and costumes for much-loved classics such as The Wizard of Oz, Gentlemen Prefer Blondes, Titanic and Chicago, to name a familiar few.
Since 2008, it has also given a crystal-enhanced boost to that starriest of nights, the Oscars. For six years Swarovski has helped accentuate the magical glamour of Hollywood at the Academy Awards, from brilliant starbursts on the winner’s podium, via shimmering stairways, to the pièce de résistance—a dazzling 40-foot-high curtain featuring 80,000 crystals. This shimmering backdrop reflected the sparkle and shine emanating from some stellar acting talent, such as last year’s worthy Best Actress winner, Jennifer Lawrence (Silver Linings Playbook), and provided a stunning setting for Adele’s performance of Skyfall’s theme song.
What’s more, 2013 saw Swarovski Entertainment’s first foray into the world of feature film producing. Last autumn’s Romeo and Juliet (co-produced with Amber Entertainment) starred Hailee Steinfeld and Douglas Booth alongside a dream supporting cast including Damian Lewis (Homeland), Natascha McElhone, Paul Giamatti and Holly Hunter. Scriptwriter Julian Fellowes (Downton Abbey) crafted a traditional, medieval take on Shakespeare’s fateful love story, while costume designer Carlo Poggioli (Van Helsing, Cold Mountain) applied lavish amounts of crystal embellishment for what turned out to be the ultimate in on-screen opulence.