Today’s woman harnesses the power of her femininity and makes her way in the world on her own terms. Confident, beautiful, adventurous, she wears her strength and intelligence with ease. She is the focal point of the powerful new joint advertising campaign by SWAROVSKI ELEMENTS and Swarovski Corporate Communications.
I love the perfection of crystals and roses—one created by man and the other created by nature, but both the ultimate in luxury.
Created by Ronnie Cooke Newhouse of House and Holme, and photographed by award-winning British photographer Nick Knight, Swarovski’s spirited new ad campaign stars supermodel Candice Swanepoel as ultra-sleek action woman. Streamlined and strong, her gaze unblinking and direct, and her pose assured, she rocks the extraordinary, crystal-encrusted sports accessories specially created for the shoot. These fantasy props—motorcycle helmet, dumbbell, and ski goggles—visually reflect SWAROVSKI ELEMENTS’ innovative versatility across the creative industries.
Each glamazonian portrait is partnered with a lush and sensuous still life of fresh garden roses in soft pinks and lilacs sparkling with dewdrops of crystal. The effect is divinely beautiful and achingly feminine. For Ronnie Cooke Newhouse, there’s a common thread linking the natural beauty of flowers that need light to grow and the finely crafted beauty of crystals that come alive in the light. Nick Knight says he “loves the perfection of crystals and roses—one created by man and the other created by nature, but both the ultimate in luxury.” Catch her if you can: the campaign will blaze a trail in magazines from March 2013.