2010

Shanghai, November 2010: the celebration of an iconic jewelry collection

17 November 2010, Shanghai. At a glittering ‘night of the stars’, the World Facets Jewelry exhibition at 1933, 29 Shajing Road, was formally opened. Fantasy, indulgence and opulence were the hallmarks of this spectacular coming together of sixty fashion jewelry brands, forty international designers and over two hundred sensational jewelry pieces. Hosted by glamorous MC, Cindy Xie, celebrities and VIPs mingled with champagne and canapés under an indigo sky lit with crystal stars in a venue transformed for the evening.

Hong Kong actress Miriam Yeung Chin Wah, Taiwanese actress and model Joe Chen Qiao-En, Italian designer Paolo Giacomelli from Iosselliani and other dignitaries strolled around, captivated by the beautifully crafted pieces from design legends such as Jean Paul Gaultier, Versace, Roberto Cavalli and many, many more. The highlight was a catwalk extravaganza showing creations from cutting-edge brands of the likes of On Aura Tout Vu, Kenny Ma, Andy Farrow, and Claudia Arbex, among others. It was a dazzling celebration of Swarovski’s partnerships with the greatest jewelry designers of the era, as well as Swarovski’s own position as the designers’ choice since 1895.


Beijing, June 2010: introduction to the press

Swarovski was proud to present its latest raft of on-trend jewelry pieces, all created by major names in fashion jewelry design such as Jean Paul Gaultier, Loris Azzaro, Martin Grant, Alexis Mabille, Jacques Fath to name a few. The dazzling selection of jewels from 40 designers from 12 countries was unveiled at an exclusive press preview in Beijing on June, 1st, 2010. For 115 years, crystals from Swarovski have been the creative ingredients of choice for the fashion jewelry designers of the era. The World Jewelry Facets project is a celebration of this rich creative history. In line with the company’s long-held philosophy of working with the best talents in fashion and jewelry design, Swarovski was delighted to celebrate designers around the world and to exhibit a broad selection of beautiful showpieces, in line with the Fall/Winter 2010 season. The jewels were carefully chosen to offer a varied, ultra-chic glimpse of contemporary style.