22 WAYS TO SAY BLACK


Swarovski commissioned 22 of fashion’s most notable known names and talented newcomers to design one-of-a-kind little black dresses for the 22 Ways To Say Black initiative. On September 20, 2010, at the acclaimed Phillips de Pury & Company gallery in New York City, under the patronage of Carla Bruni-Sarkozy, the unique dresses were auctioned by Simon de Pury, with the entire proceeds going towards the American Cancer Society and France’s La ligue nationale contre le cancer.