The Initiative


Swarovski proudly introduces the latest initiative for the fashion connoisseur in the Middle East – Jawaher. It communicates the intrinsic elegance and the glamour of Arab women of today. Featuring modern traditional clothes worn on occasions of festivity. The pieces have been created by designers using crystal as a creative material to show a light fuelled allure. The designers’ vision offers new traditions for tomorrow adding sparkle to Arab living for today.