SAKS FIFTH AVENUE, Riyadh, celebrated its 9th Anniversary from December 2010–February 2011 in collaboration with Swarovski. The store was transformed, enhanced with spectacular crystal décor and collections from international brands and local designers, all adorned with crystals from Swarovski.

On December 21, the store was unveiled under the patronage of HRH Princess Reema Bint Talal Bin Abdul Aziz Al Saud in celebration of the holiday season, and opened its doors with the Naji warrior traditional ceremonial dance.