London

The SWAROVSKI CRYSTALLIZED™ concept store in London was transformed with a luxurious One Thousand and One Nights theme. Originally launched in Dubai, the Jawaher exhibition was brought to London to show how traditional clothing and fashion merge when embellished with crystals from Swarovski.


Middle Eastern and Southeast Asian designers displayed abayas, jalabiyas and eveningwear, including a special presentation of an exclusive new line of abayas embellished with Swarovski crystals from the UAE’s Sweet Lady, in a glamorous fashion show.