The glittering jewel of the Saudi capital’s retail scene opened its door to a sparkling gala evening on November 21, 2012, hosted by HRH Reema Bandar Al Saud. So lavishly detailed was the launch event that the store was closed the day before in order to give the building’s façade a one-off ‘Dazzle With Crystal’ creative treatment, which was then unveiled at the touch of a crystal button by HRH Reema Bandar Al Saud. Once inside, dignities, designers, and invited guests were treated to a store decorated with specially commissioned concept artwork consisting of abstract flying birds that soared above the array of cutting-edge prêt-a-porter, elegant evening wear, unique bridal gowns, sartorially exciting menswear, fabulous jewelry, unique and eye catching cosmetic products, and sensational footwear from the Sparkling Contrasts shoe collection, all glistening with SWAROVSKI ELEMENTS. It was a stunning showcase for internationally renowned designers, but also for emerging Saudi talent whose work was displayed proudly alongside the international collections. ‘Dazzle With Crystal’ closes on December 21, 2012—if you can’t make it to Riyadh, you can catch a glimpse of it here.