Swarovski is the premium brand for the world’s finest precision-cut crystals. The designer’s choice since the founding of the company by Daniel Swarovski in 1895, Swarovski crystals continue to provide inspiration for creative innovators in the worlds of fashion, jewelry, accessories, interior design and lighting. The coveted ‘Crystals from Swarovski’ label serves as a certificate of absolute authenticity and ensures that partners’ products are made with genuine Swarovski crystals.
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol in Austria, with his newly-invented machine for cutting and polishing crystal jewelry stones. From this beginning that revolutionized the fashion world, Swarovski has grown to be the world’s leading producer of precision-cut crystal for fashion, jewelry and more recently lighting, architecture and interiors.
Today, the company, still family-owned and run by fourth- and fifth-generation family members, has a global reach with some 23,000 employees, a presence in over 120 countries and a turnover in 2010 of 2.06 billion Euros. Swarovski comprises two major businesses; one producing and selling loose elements to the industry and the other creating design-driven finished products. Swarovski crystals have become an essential ingredient of international design. Since 1965 the company has also catered to the fine jewelry industry with precision-cut, genuine gemstones and created stones. Showing the creativity that lies at the heart of the company, Swarovski’s own-brand lines of accessories, jewelry and home décor items are sold through more than 1,900 retail outlets worldwide. The Swarovski Crystal Society has close to 325,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.
An overview of press releases and media coverage of Swarovski’s activities and events can be found at: SWAROVSKI PRESS CENTRE