Dancesport & Showbiz


Renowned for its teamwork with leading costume designers from the world of ballroom dance, theatre and film, Swarovski crystals are synonymous with the thrill and excitement of showbiz. Dedicated to pushing their interpretations of current trends to the limit, theatrical costumiers use the magic of Swarovski crystals to give glittering glamour to eye-popping costumes and accessories.



Swarovski was the title sponsor for the USA Dance 2011 National DanceSport Championships at the Renaissance Harborplace Hotel in Baltimore, Maryland on April 8–10, 2011. Celebrating its 31st year, the USA Dance Nationals is the official national championships for DanceSport and the largest event of its kind in America. Those who attended experienced a new dimension in costume design worn by the USA’s most exciting dance talent. Swarovski collaborated with four leading costume designers to create costumes and accessories to interpret the latest trends in ballroom fashion. An elite group of ten top ranking pairs wore the custom sparkling designs made with Swarovski crystals throughout the championship event.

In keeping with the company’s principle of staying at the cutting edge of design, SWAROVSKI ELEMENTS created a new crystal, the enhanced 2058 XILION Flatback No Hotfix used in these dazzling costumes. This new element has a unique patented cut proven in light laboratory tests to be even more brilliant than its predecessors in the SWAROVSKI ELEMENTS assortment. It is a perfect element for high profile dance competition and is guaranteed to bring enhanced glamour to the costumes, jewelry and accessories of the elite dancers.

These one-of-a-kind costumes made with SWAROVSKI ELEMENTS were filmed during the championship event. We asked our Fans on Facebook ( to vote for their favorite costume made with SWAROVSKI ELEMENTS and the crowd has spoken: congratulations to the winning couple, Eric Rosenberg and Nicole Akhmerova, and the winning designer, Dawn Smart of Doré Designs! The winning couple and designer were announced on June 8th at the SWAROVSKI CRYSTALLIZED™ store in New York City, where you can view the dresses at an exhibition until June 24th.



SWAROVSKI ELEMENTS is proud of its long tradition of collaborating with the cream of the international design world and, also, its track record for nurturing exciting new talent. These enduring partnerships are drawn from a wide range of industrial sectors and areas of business; they find expression in groundbreaking creative projects, which we proudly exhibit at the world’s most influential and important trade fairs. The platforms listed below represent a glittering testament to this rich, creative cooperation, and are a tribute to the technical mastery and creative vision of the designers concerned.

Important fairs and events

Blackpool Dance Festival

Blackpool, UK