Crystal is appearing in casual wear and sportswear in a multitude of unexpected ways. Contemporary and cool, Swarovski crystals add a new dimension to casual apparel, and razor-sharp glitter to sportswear, ramping up elegance and attitude to high-octane levels of excitement.


Bread & Butter Berlin

Fairs take place, like clockwork, every week in every country across every continent, but none with as much funk appeal as the outstanding BREAD & BUTTER trade show on 6-8 July 2011 at Berlin-Tempelhof Airport. This year, there was an even greater reason to push the boat out – it was the show’s 10th anniversary. So, in keeping with the organizers’ promise to wow the whole fashion world, it has been renamed for the occasion ‘THE BREAD & BUTTER SUPERSHOW’, and Swarovski eagerly participated in the celebrations.

Supershow it may be today, but it started off in 2001 as a countercultural event with a global community focus, where smaller, less conventional ‘street couture’ names displayed their wares. Ten years later, BREAD & BUTTER has evolved into the fashion forum, where über creative, hip ‘n’ happening labels rub shoulders with strong and powerful international brands in perfect harmony, without compromising its character or the camaraderie that define the event. What’s more, with its exhilarating urban culture and diverse, vibrant nightlife, there certainly couldn’t be a more appropriate host city than Berlin.

SWAROVSKI ELEMENTS played an enthusiastic part in this celebration of contemporary clothes culture and was presenting some fantastic examples of sportswear, casual clothing and accessories from famous brands, all creatively decorated with SWAROVSKI ELEMENTS. From trendy tops and jeans, delicate ballet shoes and flip-flops, to bold belts and handbags, hats and helmets – each and every item shimmered with crystals.



SWAROVSKI ELEMENTS is proud of its long tradition of collaborating with the cream of the international design world and, also, its track record for nurturing exciting new talent. These enduring partnerships are drawn from a wide range of industrial sectors and areas of business; they find expression in groundbreaking creative projects, which we proudly exhibit at the world’s most influential and important trade fairs. The platforms listed below represent a glittering testament to this rich, creative cooperation, and are a tribute to the technical mastery and creative vision of the designers concerned.

Important fairs and events


18-20 January 2012
Berlin, Germany


8-12 August 2011
Buenos Aires, Argentina


13-15 February 2012
Las Vegas, USA

Bread & Butter Berlin 2011