With a history based on continuous search for creativity, innovation, beauty and perfection, Swarovski has undeniably become the world jewelry market's reference in crystal elements.
Since 1895, international fashion houses, designers, manufacturers and artisans around the world have explored new ways of incorporating shimmering light in their jewelry designs with the magic and poetry of crystal.
Core to the company, the Jewelry Segment, which spans the entire design spectrum from fashion/costume jewelry to fine jewelry, is committed to nurturing emerging design talents around the world, as well as to enabling established partners to develop and reach groundbreaking creative fields.
The renaissance of creativity and innovation.
Swarovski commissioned London-based whiz-kid designer Andy Farrow to create five original jewelry pieces, drawing on the five trend themes for Fall/Winter 2010/11. According to Swarovski’s Trend experts, Fall/Winter 2010/11 is all about positivity and fusion designs: being creative and exploring new design techniques and materials in order to overcome these challenging times.
An intricate combination of textured metal and crystal, Farrow’s one-of-a-kind jewels, experimental attitude and innovative technique highlight his incredible workmanship and his pin-sharp attention to detail. His bold yet intricate style has already caught the eye of established names such as Vivienne Westwood, while Vogue, Tatler and Elle UK have featured his work.
These five fabulous creations by Andy Farrow illustrate the tremendous versatility and endless opportunity for creativity offered by Swarovski crystals.
SWAROVSKI ELEMENTS is proud of its long tradition of collaborating with the cream of the international design world and, also, its track record for nurturing exciting new talent. These enduring partnerships are drawn from a wide range of industrial sectors and areas of business; they find expression in groundbreaking creative projects, which we proudly exhibit at the world’s most influential and important trade fairs. The platforms listed below represent a glittering testament to this rich, creative cooperation, and are a tribute to the technical mastery and creative vision of the designers concerned.