FAQs


GENERAL QUESTIONS


QUESTIONS ON TRANSITION/ LAUNCH COMMUNICATION

QUESTIONS REGARDING THE IB LOGO ON CUSTOMERS’ PRODUCTS



GENERAL QUESTIONS

Why did we change our product brand from ‘Swarovski Elements’ to ‘Swarovski’?


We decided to concentrate on building just one single strong, unified brand, rather than two separate businesses as we did before (one for our finished products under the Swan logo, and the other for our loose crystal assortments under ‘Swarovski Elements’). Besides, everyone knows us as ‘Swarovski’, anyway—it has always been synonymous with our heritage, associations with fashion, and exceptional quality. In reality, people are accustomed to referring to us as ‘Swarovski’, so simply acknowledging the fact gives clarity and consistency across all product ranges that use our crystals.


What were the specific reasons for changing the Ingredient brand?

We wanted to make sure that you’re able to immediately distinguish between ranges of jewelry and accessories made using genuine Swarovski crystals, and counterfeit products that misuse our logo. The new branding has sophisticated security features that ensure this.


What are the benefits of the new IB?

By marking products embellished with our crystals with an elegant new seal bearing the words ‘Crystals from Swarovski®’, we guarantee their authenticity, reassuring you that they are of the highest quality. The seal’s design includes a holographic effect and a tracking number that ensures maximum security.


QUESTIONS ON TRANSITION/ LAUNCH COMMUNICATION

When will the new IB be available?

You’ll be able to clearly identify products made using Swarovski crystals from September 2014.



What if I find a product with the ‘Made with Swarovski Elements’ tag after September 2014?

You will still find products bearing the old ‘Made with Swarovski Elements’ tag for a while after September 2014. This is because the fashion industry plans collections a long time before they appear in shops. However, the old tag will gradually be phased out and replaced.



What will happen to our Social Media channels?

We’ll rename our Swarovski Elements’ Facebook page ‘Swarovski crystals’ (www.facebook.com/swarovskicrystals).

All other Social Media channels will remain the same:


Where can the new IB seals be found?

You’ll find the new Swarovski seal on all products made by those of our business partners who have signed a branding agreement with us. They’ll be permitted to display ‘Crystals from Swarovski®’ on communication material, catalogues, website, etc. alongside any products containing genuine crystals from Swarovski.


QUESTIONS REGARDING THE IB LOGO ON CUSTOMERS’ PRODUCTS

What is this tracking system on the seals all about?

Each tag and sticker comes with a unique code (i.e. there’s only one of each code) that is linked to the purchaser, who can check the code at www.swarovski.com/crystals to verify the authenticity of the crystals used.


What if I find ‘Crystals from Swarovski®’ written next to a finished product?

Customers who are not Ingredient Branding partners can state that ’Crystals from Swarovski®’ are used in their finished products, but they may not use the official Swarovski seal.


Where can I get more information?